Communication has been major goal for any web page and every business tries to communicate through words and pictures in their web sites. Any information in the site has to go well hand in hand with the readers through a clear and simple content.
The first and foremost priority of the web designer is to communicate(even if you thought you were) but some of the web designer lags behind when they are not able to convey the information. Instead, what you need are concrete rules to follow so that your pages look good and get their message across.
Basic Rules for Designing
1.Every element on the page needs a purpose. If you put an image on the page or a block of text or a line, there should be a reason for it to be there. If the reason is something like \”because I like it\” take it off. Your design elements are part of your design to communicate the message of the page. Anything that doesn’t contribute to that message should be dispensed with.
2.Don’t make your customers struggle. Your fonts should be a legible size and a reasonable scan length (no more than 7-10 words on a line). If your customers have to struggle to read your page, they won’t. And they won’t be your customers.
3.Make it obvious what’s important on the page.Use styled heading tags to call out the important sections of your pages and use images to highlight important features.
4.Use the best images possible, the fewer the better. One awesome image will do more to enhance your message than three mediocre ones. And simple styled text will go further than one poor image.
5.Visual aids communicate more quickly than blocks of text. Tables, charts, and graphs are easier to grasp quickly than a block of text. And readers of Web pages are typically in a hurry.
6. Don’t be afraid to be bold. Hesitant design, whether it’s colors or layout, makes the customer feel hesitant as well. Make your sites stand out so they’re memorable.
7.Simple designs have more punch than complicated ones. A one- or two-column layout is easier for your customers to grasp than multiple columns.
8.Sometimes you need to hire a professional. If you’re creating something that needs to last a long time, hiring a professional designer, brand manager, or marketing guru will help make sure that you get the best possible site.