Search Engine Optimization is much more that entering in a bunch of keywords on a page.
Let’s first come up with a broad keyword list and check out what your competitors are doing for their keywords.
1. Please provide a list of keywords and phrases you feel are important
2. List your top 3-5 competitors (We will look at their source code)
3. How do your clients search for you online? What words and phrases do they use?
4. What locations do you want to concentrate on?
5. What main services/ products do you want to focus on?
6. Do you have any information from your Google Analytics that will show us keywords you are currently getting found on? What pages on your site are your visitors entering on?
When determining your on-page SEO strategy, we need to find out how your site is set up to decide which pages can be used for different keyphrases you want to rank high on.
Remember you do not put everything on the same page. Each page is optimized for a different set of keywords.
- Do you have a site map?
- Do you have a blog?
- Do you have any landing pages?
- Are there images on your page? What file names have they been saved as?
- What other content rich sections do you have? FAQ section, articles, reviews
Are these sections set up as one page or are they a “content type” that provides a summary page with individual pages for each question/entry/post.
Later on we will also ask you about your strategy for getting inbound links for your off-page optimization. Ranking high on the search engines is a combination of well optimized on page strategies and the popularity of your site (inbound quality links and traffic).
Feel free to contact us for a free SEO web audit.